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  Written Communication Masterclass
 

Price: 3950 €

 
 
  Enrol Now
> Master the Art of Effective & Influential Written Communication to Deliver Business Results in Half the Time

> Written communication in a business context isn’t given the time & attention it deserves. Yet often it can be the deal maker, or breaker

> Written communication is a fundamental part of business transactions. In today’s digital age it is flooding our lives more than ever before

> Attend this course to develop a credible, reader friendly and influential style. Become a productive writer to allow more time to focus on your core role
 
  Course Objectives
By the end of the masterclass, participants will be able to
  • Know what works and what doesn’t in written communication
  • Write in a way that both achieves their outcomes and works for their readers
  • Understand how to vary words, tone and structure to achieve desired results
  • Use the latest trends in grammar and punctuation to improve credibility
  • Develop the skill to choose where to position themselves and their company
  • Structure, write, proofread and edit all documents effectively – from emails to reports, proposals, strategic plans and presentations
  • Develop a structured checklist summary for implementation in the workplace

…Addressing the Skills Shortage…
…Our New Value Add…
…Attend our Courses & help add a Diploma to your Resume


To address the skills shortage & qualifications gap in the Australian workforce IIR is now aligning with Nationally Accredited Qualifications.
Email info@iir.com.au for details

 
  About the Course

Written communication in a business context isn’t given the time and attention it deserves. How do we develop a credible and influential style? How do we differentiate ourselves to ensure we are being read? How do we do this efficiently to allow more time for our core role?

Written communication is one of the core ways in which people communicate. Without it, business would simply not get done. However, too much time is spent by business executives in drafting, redrafting, compiling reports, emails, formulating responses and other forms of written communication.

This is an advanced course for business executives needing to improve the efficiency, clarity, strength and influence of their written communication and deliver results in half the time.

  • Learn how to be a productive writer to allow more time to focus on your core role
  • Learn what makes people actually read your writing
  • Achieve impact and influence with your writing

Delegates will learn the latest trends in written communication, how to implement best practice in the structure and layout of their documents, and how they can pass these skills onto their teams.

The workshop will be interactive. It will give participants the opportunity to practise each of the skills learnt, and a checklist summary will be provided to assist in knowledge retention and speed up the writing process.
Bring examples of your writing to the course to receive feedback on your writing.

 
  Course Outlines

Course Details

Course Registration:          8:15am
Course Commencement:    8:30am
Course Conclusion:            5:00pm

Break Times:
Customised to suit participant requirements

Explanation of Timings:
These times act as a guide and may modify slightly depending on the depth of interactive class discussion and whether assessments are being conducted

Course Program:
This program is a guide and may alter to better address participant requirements on a consensus basis

Pre-Coursework
Bring examples of your business writing to the course.
You will have the opportunity to receive feedback on these documents.

How readable is your writing?
  • How to refine and edit your writing, using your own writing sample

What helps people read and respond to our written communications?

  • Writing to different audiences

  • Tone - writing with the reader in mind; 'I' vs 'You'; saving face; WIIFM - What's In It For Me?

  • The importance of writing drafts

Knowing what words to use and when

  • Using the active voice, eliminating unnecessary words and avoiding qualifiers

  • Techniques to avoid repetition and redundancy

  • When to use formal and informal writing

  • Ethics and culture in writing

  • Develop succinct Plain English techniques by avoiding complex language and reducing sentence length

  • How to overcome writer's block - using freewriting, mind mapping and conversation

Developing an assertive and influential writing style

  • Improving your style by using strong verbs, simple direct sentences - ‘writing the way you speak’

  • How to be positive, specific, avoid idea gaps and blind spots

  • The importance of tone

  • Understanding how tone can be misunderstood in written communication and how to overcome this

  • How to use assertive language so you get the result you want

Formatting and layout tips

  • The fonts and layout that work best for online and paper-based material - and why

  • Formatting and layout tips – designing documents for visual impact

Improve the credibility of your message through improved grammar and punctuation
  • How grammar and word usage is changing

  • Utilising the latest trends in grammar and punctuation

  • When to use formal grammar and when to use current grammar

  • The latest in punctuation

  • The power of bullets in business writing

  • Using commas, apostrophes and contractions correctly

  • Choosing where to position yourself and your company

Emails - How to structure and format your emails for readability, style and etiquette

  • Keys to effective emails

  • Assessing what works and what doesn’t

  • It’s all about structure, language, tone and brevity

  • Are blackberries and SMS changing the rules?

Writing complex documents for maximum impact

  • Understanding key features of complex documents -reports, proposals, strategic plans and beyond

  • Structuring complex documents

  • Incorporating your style into complex documents for maximum impact

Mixing written & verbal communication

  • Making presentations and speeches

  • Optimal ways to combine written and verbal communication for maximum impact
    > Examining the different media used
    > Choosing an optimal combination
    > What words to use

Proofreading & editing

  • Examining common oversights

  • How useful are spell checks and grammar checks?

  • Tips for proofreading efficiently

  • How to use an editing checklist

Passing on business writing skills to your team

  • Team writing

  • Correcting the work of others

  • Giving feedback – do’s and don’ts

  • Coaching your team on writing skills

  • Tips to help team members who speak English as a second language to write professionally

Develop a working checklist to act as a summary page and reminder of skills learnt and to spend less time writing!

 
  About the Course Director
Kerry Chater

Kerry Chater is a writer, trainer, consultant and a specialist in business writing. She has a wealth of experience spanning over 25 years in writing in a range of settings – from business reports to emails, from sales proposals to word smithing, from writing course materials to writing policies and procedures. She also facilitates workshops and coaches managers on writing in “Plain English”, and in her spare time she also writes, including ghost writing.

As a trainer, Kerry is equally at home with small groups and large audiences. Her wealth of practical experience blended with her strong theoretical background, her interactive style and her focus on the outcomes of audiences translate into highly motivational, practical, skills-based presentations.

Kerry’s career began in the retail industry with an active involvement in a family retail chain. Since then, her experience has been extensive, from small business to multi-nationals in areas ranging from management and marketing to human resources and training.
She has formal qualifications in Economics and Education, and is a nationally accredited Workplace Trainer & Assessor. In 1995 she co-authored The Equality Myth, a book focusing on strategies for business women.

Recent and current clients include:
PKF Chartered Accountants, Origin Energy, Tourism Australia, NSW Department of Commerce, US Foreign Commercial Service (American Consulate General), NGIA (Nursery & Garden Industry Australia), Women on Boards, Commonwealth Bank of Australia, QBE Insurance, Ingram Micro Australia, NRMA, Lillydale Home Stay, ING, Citibank, NSW Dept of State & Regional Development, Macquarie Bank, PricewaterhouseCoopers, AMCA (Air Conditioning & Mechanical Contractors Association), Ambulance Service of NSW and NSW Dept of Public Works & Services
 

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