Course Catalogues / Courses / Description

Price: 3650 £

• Build your cultural intelligence by understanding how cultural values affect behaviour in business based communications

• Gain self awareness, understand perceptions of Australians in foreign markets and learn how these traits can result in positive and negative interpretations

• Analyse competitive styles and common negotiating strategies in key Asian markets

• Learn how to build bonds of trust that last in relationship driven markets.

• Acquire new approaches to strengthen your public speaking and skills of persuasion in foreign markets.

• Implement new techniques for training and management of diverse teams across international borders.

Build Cultural Intelligence. Drive Business Advantage in Asia.

Most western executives will board a plane with little cultural understanding, so focused on the deal at hand that they forget about the most important ingredient in the deal – people!

This course prepares you for the relationship based business markets of Asia. It aims to improve your acumen as an international business executive through the development of new cultural intelligence skills. It introduces a cross cultural framework of understanding that allows you to identify the key cultural dimensions at play in key Asian markets and see how these values affect communications for business.

The course will then integrate this framework to your business realities through numerous workshop style exercises which include case studies, example dialogues, simulations and other activities. As we progress through these exercises we introduce new approaches to communications that will deliver more effective communications outcomes for business across international borders. There will also be time spent on improving specific skills in areas of public speaking, negotiation strategies, new project implementation and the management of teams across cultures.

The course is thought provoking, it will deliver new approaches to business communications with foreign people and provide a platform from which you can move forward and build successful business relationships in key Asian markets.

WHO SHOULD ATTEND

• All staff conducting business across cultures

• International Business Executives

• Senior Management

• Business Development Managers

• Sales Representatives

• Customer Services Representatives

• Marketing Managers

• Trainers

• Project Managers on Asian projects

Course Details

Course Registration:          8:15am
Course Commencement:    8:30am
Course Conclusion:            5:00pm

Break Times:
Customised to suit participant requirements

Explanation of Timings:
These times act as a guide and may modify slightly depending on the depth of interactive class discussion and whether assessments are being conducted

Course Program:
This program is a guide and may alter to better address participant requirements on a consensus basis

What is Cultural Intelligence? What are cultural groups and how will a soft concept like culture affect communications? This module is designed to introduce culture and illustrate how participants can improve communications based on cultural understanding. • What is culture? • What cultural groups are we talking about? • Assigning meaning to messages and behaviours • Putting culture in its place • Attributing meaning What are the key Cultural Dimensions? What is the key research? Am I able to apply a framework of thought to different territories as a starting point for understanding? This module identifies the key cultural dimensions that form the linchpin of a cross cultural framework that will be built throughout this program. It illustrates these dimensions with reference to real business situations. • What are values? • Leading research into cross cultural values • Hofstedes 5 cultural dimensions • Other key cultural dimensions • Common misconceptions Plotting the Markets: Building a Cross Cultural Framework So I understand cultural groups, but where do my key territories fit on these cultural dimensions. How will this affect behaviour? This module maps national markets and cultural groups based principally on country of origin concepts to the five key cultural dimensions. • Index values and research methods • Plotting the key Asian markets against the framework • Plotting the key Australian markets against the framework • Discussion of index values Self Awareness So how does Australia fit into this cross cultural framework? Are we really very different to Asian societies and how are we seen by foreign people? This module explores descriptions of national ethos, national stereotypes and manifestations of Australian value sets • What are Australian values? • How do foreign people see Australia? • How prevalent are stereotypes? • Tasks: Australian case studies Cross Cultural Encounters So the research is interesting but how will I see these values manifest in my own business world? This module adapts theory to practice with a number of tasks and exercises designed to test understanding of the cultural framework that has been developed. • Tasks: Dialogues • Tasks: Case Studies • Tasks: Evaluations

Language At the end of the day, we communicate in English. Is language really a factor in communications? This module explores a variety of linguistic and other factors that affect communications. • Verbal and non-verbal differences in communication styles • English as a second language • Discourse and conversation patterns • Idioms and expressions • Using an interpreter effectively Communication Styles What can I do when people don’t say what they mean? I’m not a mind reader. This module explores direct and indirect communication styles, veiled requests and proposals and aspect of form and content in communications. • What are high context communication styles? • What is universal, holistic and circular thinking? • Yesno speech. Does yes mean yes? • Veiled requests and proposals • Signals of agreement Group Dynamics What about groups. Who do I address, who is in charge, who is the decision maker? This module offers some advice about group dynamics and protocols for groups that will help you to solve these questions. • Basic group dynamics • What is consensus and how will it affect my business? • How do I structure my communications? With whom do I communicate? • Tasks and exercises Social & Workplace Protocols I want to avoid social faux pas. It’s very confusing trying to remember all the do’s and don’ts across cultures. Protocols are different between cultural groups. This unit addresses some common traditions and protocols and identifies some common mistakes. • Greetings and Titles • Gifts • Superstitions • Dining & Toasts More Cross Cultural Encounters There’s a lot to learn. Can I have some more practical exercises to confirm my learnings? This module consolidates learning with more practical exercises. • Tasks: Dialogues • Tasks: Case Studies • Tasks: Evaluations

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